June 2024 Edition

1.  Optimize Your Website for SEO

Search Engine Optimization (SEO) is the foundation of online visibility. Start by conducting a thorough keyword analysis to identify terms potential customers are using this summer. Tools like Google Keyword Planner can help you find popular search terms relevant to your business. Incorporate these keywords organically into your website content, including meta descriptions, titles, headers, and body text.

2.  Create Seasonal Content

Content marketing is a powerful tool for SEO. Develop blog posts, videos, and social media updates focused on summer themes and trends. For instance, if you run a restaurant, create content around summer recipes or outdoor dining tips. Seasonal content can attract more visitors to your site and improve your search engine rankings.

3.  Leverage Local SEO

For businesses with a physical presence, local SEO is essential. Ensure your business is listed accurately on Google My Business, and keep your information updated, including hours of operation and special summer promotions. Encourage satisfied customers to leave positive reviews, as these can boost your local search rankings.

4.  Optimize for Mobile

With more people using smartphones for search, having a mobile-friendly website is critical. Ensure your site loads quickly and is easy to navigate on mobile devices. Google’s Mobile-Friendly Test can help you identify and fix any issues that may hinder your site’s performance on mobile.

5.  Utilize Social Media

Social media platforms can drive traffic to your website and improve your SEO. Share your summer-themed content across your social channels, engage with your audience, and use relevant hashtags to increase visibility. Platforms like Instagram and Facebook can also be used for targeted advertising to reach potential customers.

6.  Monitor and Adjust

Finally, track your SEO efforts using tools like Google Analytics and Search Console. Monitor your website’s performance, traffic sources, and keyword rankings. Use this data to refine your strategy and make necessary adjustments throughout the summer.

By successfully applying these tips, your business can achieve greater visibility and success in online search this summer.

This post breaks down the basics of how to use hashtags effectively on social media and why you should use them.

You’ll also learn:

• How to find hashtags that will work best for your brand
• Why using only popular hashtags isn’t the right approach
• All about hashtag marketing
• Essential tips for using hashtags on every social media platform out there

Let’s get started.

What is a hashtag?

Hashtags are a way to group social conversations around a certain topic, making it easy for people to find content that interests them.

The pound or hashtag symbol on your keyboard (also known as an octothorpe) was initially used to mark numbers.

It was first used for hashtags in the summer of 2007 by Chris Messina. That’s when the web marketing specialist walked into Twitter’s offices with an idea. Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together, forever changing the answer to, “What does a hashtag do?”

Since then, hashtag use, reach, and effectiveness have only grown. Today, hashtags aren’t just for X/Twitter. They’re used on nearly all social platforms to connect content to a specific topic, event, theme, or conversation.

A good social media strategy should include a mix of popular, relevant, and branded hashtags.

Hashtag basics

• They always start with # but they won’t work if you use spaces, punctuation, or symbols.
• Make sure your accounts are public. Otherwise, the hashtagged content you write won’t be seen by any non-followers.
• Don’t string too many words together. The best hashtags tend to be relatively short and easy to remember.
• Use relevant and specific hashtags. If it is too obscure, it will be hard to find and it won’t likely be used by other social media users.
• Limit the number of hashtags you use. More isn’t always better. It actually looks spammy.

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Directions:

1. In a 6- to 8-quart slow cooker, whisk together the BBQ sauce, vinegar, brown sugar, paprika, salt, black pepper, cayenne pepper, garlic, and onion until well combined. Add the chicken, stirring to ensure it is fully coated with the sauce sauce. 
2. Cover and cook until the chicken is tender and shreds easily, on low for 4 to 6 hours or on high for 2 to 3 hours.
3. Remove the chicken to a large cutting board. Remove the garlic cloves, if you like. Using 2 forks, break up the chicken into chunks (or shred it more finely, if you like). Return the chicken to the sauce and stir very well.
4. Cover and cook on low for 30 minutes more. Taste and add more salt or vinegar, if you like.

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