| | | | | | | | Telling Your Story with Content Marketing
by Dawn Varga February 24, 2023
Content marketing, by definition, is a marketing strategy used to attract, engage, and retain an audience by creating and sharing valuable online material to increase brand awareness.
And to be effective with your content, you must have a solid content marketing strategy designed to tell a great story which will intrigue consumer interest in your brand, products, and services. | | | | Here are 5 tips to use while developing your story and creating your content:
1. Understand Your Audience You need to understand your audience's needs and desires. Take the time to test your content and gather data. Identify which content is working by driving traffic to your website, increasing visits to your store, generating calls, or whatever your ultimate goal may be. Then use your findings to plan your future content campaigns.
2. Invest Resources Great content doesn't just happen. Once you have identified the topics your audience wants, allocate the time and money to create your campaigns and implement your plan. If you are the one creating the content, block out time in your schedule to focus on the task. If you need to outsource the content, make sure you have the budget to hire good talent.
3. Aim For High Quality Don't cut corners just to get something out or to meet a deadline. Poor content can damage your brand and may cause you to lose consumer interest and business. Establish your standards for quality content and stick to them. And don't forget to proofread and edit every time!
4. Build A Social Presence Your success with content marketing is dependent on the sharing of your content by your readers and community. Be proactive by consistently sharing your content on social media and connecting with your followers. Avoid being too promotional, but engage your audience with valuable information and benefits.
5. Consistency Is Key Craete a consistent schedule for your content marketing plan and, again, stick to it. By publishing new content on a regular basis, you will increase the likelihood of having content that will resonate with your audience at a high level. Consistency will also help establish your reputation as an authority in your particular industry.
Having a great product or service is not enough. Effectively telling your business story will connect your audience to your brand, create trust in your organization, and motivate them to do business with you.
Need help creating your story? OnTarget Digital Services is here to help! We will help you create a plan, connect your goals with our solutions, and deliver high-quality, engaging content for your social media channels. We offer online marketing and advertising solutions that fit any size business and any size budget. Call or text at (951) 394-1952 to set up a quick conversation about how our digital marketing solutions can help your business grow and thrive online. | | | | | | | |
5 Content Marketing Ideas for March 2023
Article by Armando Roggio on PracticalEcommerce.com
Content marketing combined with search engine optimization can provide online sellers with steady traffic. The problem is coming up with content ideas month after month.
In March, however, there is no small number of opportunities, even ignoring St. Patrick’s Day. Content marketers can address nutrition, “old stuff,” sleeping, water, and the weather.
Here are five content marketing ideas your business could try in March 2023. | | 1. National Nutrition Month
March is National Nutrition Month in the U.S. The purpose is to raise awareness about informed food choices and healthy eating habits.
During the month, retailers and brands can engage and educate customers about healthy eating through various content marketing efforts.
It’s especially relevant for merchants selling food, kitchen supplies, or fitness items, but other businesses could benefit, too. For example, brands focusing on sustainability could develop blog posts or videos connecting thoughtful eating with environmental stewardship. | | | |
2. National Old Stuff Day
March 2, 2023, is National Old Stuff Day and an opportunity for specialty merchants and marketplaces. For example, National Old Stuff Day could be a peak selling date if your business sells antiques.
More generally, relevant sellers can create content highlighting the appeal of vintage and retro products — clothing, home decor, toys, collectibles, and even electronics. This could include articles about the appeal of vintage items, tips for collecting and caring, and even direct pitches of rare inventory. | | | | | | 3. National Sleep Awareness Week March 13 to 19, 2023, is National Sleep Awareness Week in the United States and an opportunity to create content about sleep health.
This might include tips for improving sleep habits or discussing the mattresses and blankets that help.
Businesses that focus on sleep-related products should be all over this topic. But ancillary sellers can participate, too. A home decor retailer that sells sheets and blankets might create a National Sleep Awareness Week kit targeted to individuals and even employers, who could purchase the products for sleep-deprived staff. | | | | | | CLICK IMAGES BELOW FOR MORE INFO ABOUT OUR SERVICES | | | | | |
Lemony Asparagus Pasta
A spring dish that's fresh, light, and full of flavor!
Ingredients:
- 1 lb. penne pasta
- 1 lb. thin asparagus, trimmed and cut into 2" pieces
- 3 tbsp. extra-virgin olive oil, divided
- 1 small onion, diced
- 2 cloves garlic, thinly sliced
- 1/2 c. heavy cream
- 1 c. dry white wine, such as Sauvignon Blanc
- 1 lemon, zested and juiced
- 1 tsp. kosher salt
- 1/2 c. freshly grated Parmesan, plus more for serving
- 1/2 tsp. freshly ground black pepper, plus more for serving
- 1/4 c. fresh parsley, finely chopped
- 1/2 tsp. crushed red pepper flakes
| | | | Directions:
Step 1 Bring a large pot of salted water to a boil. Add penne and cook according to package directions, until al dente. Reserve ½ cup pasta water, then drain. Set aside.
Step 2 Meanwhile, in a large skillet over medium-high heat, heat 1 tablespoon oil. Cook asparagus until crispy, then season with pinch of salt. Transfer to a plate and set aside.
Step 3 Heat remaining 2 tablespoons oil over medium heat. Cook onions and garlic until softened, about 5 minutes. Add heavy cream, white wine, lemon juice, and zest. Bring mixture to a boil, then simmer for 5 minutes. Add in salt, Parmesan, and black pepper. Reduce heat to low and mix until well combined.
Step 4 Turn off heat and mix in pasta, asparagus, and parsley until well coated. Add small amounts of pasta water until you reach desired consistency. Serve with more grated Parmesan, cracked black pepper, and red pepper flakes.
| | | | | | | | | | | | | | | | OnTarget Digital Services, LLC is a proud member of the Greater Riverside Chambers of Commerce, the RV Women's Alliance, and the Canyon Lake Chamber of Commerce | | | | | | Contact Info
OnTarget Digital Services, LLC Canyon Lake,California Phone: (951) 394-1952 Email: info@ontargetdigitalservices.com Website: www.ontargetdigitalservices.com | | | | | | | |
.jpg "Newsletter Header")
